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TAM Ratings: Life OK sees big dip in household ratings; Zee loses in individual ratings

15-May-2015
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TAM Ratings: Life OK sees big dip in household ratings; Zee loses in individual ratings

TAM ratings for week 19 (May 3 – 9, 2015) saw Colors gain the highest ratings, while Star Plus ratings rose marginally. All the other top Hindi GECs saw a decline in ratings during the week.

According to TAM data for week 19 of CS4+ HSM without LC1 markets, Star Plus saw its ratings increase to 566 GRPs this week from 565 GRPs last week in terms of household data. The individual data too showed a slight increase to 241 GRPs in week 19 from 239 GRPs in week 18.

Colors at No.2 spot increased to 464 GRPs in week 19 from 458 GRPs in week 18 in household data. It increased to 202 GRPs this week from 198 GRPs last week in terms of individual data.

Zee TV at No.3 spot saw its ratings drop to 340 GRPs this week from 362 GRPs last week in household ratings. In individual data it declined to 153 GRPs in week 19 from 164 GRPs in week 18.

Life OK saw a big decline in household data as it dipped to 299 GRPs from 328 GRPs in week 18. In individual data its decline was much less to 128 GRPs from 138 GRPs in week 18.

Sab TV declined in terms of household data to 268 GRPs this week from 274 GRPs last week. However, in terms of individual data the ratings stayed the same as last week at 126 GRPs.

Sony TV declined marginally in its ratings on both household as well as individual data. In household data it declined to 215 GRPs this week from 219 GRPs last week, while in individual data it declined to 97 GRPs this week from 100 GRPs last week.

&TV too declined on both individual and household data. &TV in household data it declined to 112 GRPs in week 19 from week 113 GRPs in week 18, while in individual data it declined to 49 GRPs in week 19 from 50 GRPs in week 18. 

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