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TAM ratings: Life OK ahead of Sab TV in household, Sab TV trumps Life OK in individual ratings

29-April-2015
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TAM ratings: Life OK ahead of Sab TV in household, Sab TV trumps Life OK in individual ratings

While BARC (Broadcast Audience Research Council) India, is slated to rollout today with household data, which will be rolled out till August,  TAM data for Hindi GECs during week 15 (April 5 – 11, 2015) and week 16 (April 12 – 18, 2015) in HSM indicates the disparity between Household and Individual data.

According to TAM data for Hindi GECs during week 15 (April 5 – 11, 2015) and week 16 (April 12 – 18, 2015) in HSM without LC1 markets, we take a look at CS Household GRPs vs. CS4+ Individual GRPs. Leader Star Plus scored 672 GRPs during the two weeks in Households, while in individual ratings it scored 276 GRPs.

 

 

 

 

 

 

 

 

 

 

 

 

 



Colors during the two weeks got ratings 483 GRPs for households and 203 GRPs for individual ratings.

Average Weekly Household GRPs Vs individual GRPs for various channels for Wk 15-Wk 16,2015
Channels CS HHLD GRPs(Household) CS 4+ GRPs(Individual)
Any TV GRPs 8744 3814
 
English Entertainment Genre 10 4
FX 4 2
AXN 2 1
Z Cafe 1 1
 
English Movies Genre 63 26
HBO 13 6
Star Movies 14 6
Movies Now 10 4
 
Infotainment Genre 121 49
DISCOVERY CHANNEL 33 13
NATIONAL GEOGRAPHIC 27 12
History TV18 22 9
 
Sports Genre 214 90
SONY SIX 135 59
Ten Sports 40 16
Star Sports 3 8 3


Zee TV brought in ratings of 401 GRPs for household data, while 174 GRPs for individual ratings during the same period.

In next spot we see a difference between the household ratings and individual ratings. While Life OK scored more than Sab TV in terms of household ratings for the two weeks, Sab TV managed to get more ratings when it came to individual ratings. In household ratings Life OK scored 336 GRPs while Sab TV scored 313 GRPs, however in individual ratings Sab TV fared better as it scored 141 GRPs in comparison to Life OK’s 135 GRPs.

Sony TV got in ratings of 255 GRPs for households, while 111 GRPS were for individual ratings.

Newly launched &TV saw its household ratings stand at 114 GRPs and individual ratings stand at 48 GRPs.

Zee Anmol brought in ratings of 66 GRPs during the two weeks for household and had 31 GRPs for individual ratings.

Star Utsav brought in household ratings of 60 GRPs, while individual ratings for the channel were 30 GRPs.   

Rishtey got ratings of 49 GRPs in terms of households, while 22 GRPs in terms of individual ratings.

Sony Pal scored 45 GRPs during the two weeks in household ratings while 20 GRPs in terms of individual GRPs.

Big Magic had got 35 GRPs in household ratings, while 17 GRPs in individual ratings.

While Channel V scored 38 GRPs in household ratings, it scored only 15 GRPs in individual ratings.

DD National got 27 GRPs in household ratings and 12 GRPs in individual ratings.

Zindagi got 25 GRPs in household ratings and 10 GRPs in individual ratings.

EPIC scored 11 GRPs in household ratings and 4 GRPs in individual ratings.

Both Sahara One and Zee Smile scored 7 GRPs in household ratings and 3 GRPs in individual ratings each in the two weeks.
 

 

 

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