Top Story


Home >> Media - TV >> Article

TAM Ratings: Kumkum Bhagya leads in Hindi GEC space in week 34

Font Size   16
TAM Ratings: Kumkum Bhagya leads in Hindi GEC space in week 34

In the Hindi GEC Universe, Kumkum Bhagya saw its ratings grow a high level at the top in week 34 (August 16 – 22, 2015). The TAM rating for week 34 HSM without LC1 markets showed that the Zee TV show had grown to ratings of 4.48 TVRs from 3.9 TVRs in the previous week.

Yeh Hai Mohabbatein, at No. 2 spot on Star Plus, saw its ratings grow to 3.62 TVRs from 3.4 TVRs the last week.

It was followed by Swaragini on Colors with ratings of 3.41 TVRs, an increase from last week which it stood at 3.26 TVRs.

Yeh Rishta Kya Kehlata Hai on Star Plus moved to No.4 spot from No.6 spot last week as its ratings grew to 3.38 TVRs this week from 3.17 TVRs last week.

Diya Aur Baati Hum has moved to No. 5 with ratings of 3.36 TVRs.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve