Top Story

e4m_logo.png

Home >> Media - TV >> Article

TAM ratings: Colors sees a major dip in ratings; Sab TV gains the most in week 43

30-October-2015
Font Size   16
Share
TAM ratings: Colors sees a major dip in ratings; Sab TV gains the most in week 43

In week 43 (October 18 – 24, 2015) of the TAM ratings for the Hindi GEC genre, Colors saw a major dip in its ratings. Star Plus and Zee TV too had their ratings decline during the week. On the other hand Sab TV, Life OK and Sony TV saw their ratings grow during the week.

According to TAM data Hindi GECs, HSM without LC1 markets CS4+, Star Plus on top saw its ratings decline to 222 GRPs in week 43 from 239 GRPs in week 42. In terms of GVTs it declined to 358 million GVTs in week 43 and 387 million GVTs in week 42.

Colors at No.2 saw a large dip in ratings this week as it registered 210 GRPs in week 43 from 250 GRPs in week 42. In terms of GVTs the ratings declined to 340 million GVTs this week from 404 million GVTs in week 42.

Zee TV at No.3 spot saw its ratings decline this week 142 GRPs in week 43 from 150 GRPs in week 42. In terms of GVTs its ratings declined to 230 million GVTs from 243 million GVTs in week 42.

Sab TV’s ratings this week grew to 130 GRPs from 118 GRPs last week. In GVTs, its ratings grew to 210 million GVTs from 191 million GVTs in week 42.

Life OK too saw its ratings grow to 125 GRPs this week from 114 GRPs last week. In GVTs, its ratings increased to 201 million GVTs in week 43 from 185 million GVTs in week 42.

Sony TV at No.6 spot saw its ratings increase marginally this week to 105 GRPs from 104 GRPs last week. In GVTs, the ratings increased to 170 million GVTs from 169 million GVTs last week. 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India