Top Story

e4m_logo.png

Home >> Media - TV >> Article

TAM plans to challenge MIB guidelines in court

21-January-2014
Font Size   16
Share
TAM plans to challenge MIB guidelines in court

TAM Media is planning to go to the court against the latest guidelines issued by the Ministry of Information and Broadcasting (MIB). As per the guidelines, no single company/ legal entity, either directly or through its associates or interconnect undertakings, shall have substantial equity holding, that is, 10 per cent or more of paid up equity in both rating agencies and broadcasters/ advertisers/ advertising agencies.

This move was expected from the Kantar Media and Nielsen joint venture, as the ratings agency’s two parent companies have limited options left in wake of the new MIB guidelines. The situation seems to be slipping out of TAM’s hand as only 26 days are left for them to incorporate all the new terms and conditions.

This move from TAM may help if the agency gets a stay order for more than three months. Some industry experts believe that post the Lok Sabha elections, the situation may change in favour of TAM. At the same time, the industry is finding it hard to reason as to what has taken TAM so long to take the legal course as the new guidelines were expected much earlier and came after the consensus of all the stakeholders.

 

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017