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TAM new panel spells goods news on the ratings front

16-January-2009
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TAM new panel spells goods news on the ratings front

The new TAM Media Research panel that had kicked off from the first week of 2009, interestingly, has got all the channels excited with the numbers that they are witnessing. Unlike the 2007 experience, where the numbers of all the shows dropped from what was seen in the previous year with the advent of the new panel, in 2009, all shows are delivering better than what they were in the old panel.

Most Hindi general entertainment channels have seen some of their highest ever ratings in the first two weeks of 2009. In the second week’s numbers, Star Plus has recorded 297 GRPs; last week this number was at 307 – one of the highest that Star Plus has ever seen. Colors has managed 260 GRPs this week, which is its highest ever. Last week, the channel had 256 GRPs. Zee TV has jumped to 196 GRPs this week from the 188 that it had last week.

On the other hand, Sony Entertainment Television has recorded a drop from the 126 GRPs that it had in the first week to 85 GRPs this week. However, both these ratings are some of the better numbers that the channel has seen. Star One has dropped marginally from the 76 GRPs it had last week to 73 GRPs this week. NDTV Imagine dropped from 69 GRPs to 67 GRPs, while SAB has recorded its highest ever with a 51 GRPs this week. Last week, this number was at 48 GRPs.

Sahara One has 48 GRPs this week and 9X has 39 GRPs.

Top rated shows like ‘Bidaai’ and ‘Balika Vadhu’ have recorded some of the highest ever ratings with average of 8 plus.

These are only two weeks’ numbers of the new panel, and it still remains to be seen where the numbers would settle. However, the beginning surely has been good for broadcasters.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.