TAM India’s research paper has been selected among the top 10 from hundreds of entries submitted from 43 countries at the WAM (World Audience Measurement) Conference held in Geneva from June 13-18. Though the official rankings are yet to be announced, most delegates informally put the TAM India paper in the top three, according to a release put out by TAM Media Research India. The study by TAM India’s S-Group was a continuation of TAM’s foray into In-Programme Product Placement research. The research was carried out by IMRB International and commissioned by TAM India’s S-Group in partnership with a broadcast network.
TAM India has become the only Indian research organisation to be ever present at WAM since its inception four year ago. It was also the only Asian research organisation to be present at this global conference this year.
Present at the WAM TV conference were senior delegates from advertisers (P&G, Nestle, Samsung), TV broadcasters (CBS, NBC, Network Ten, TVG, ABC), research companies (Nielsen, Kantar, Arbitron, TNS, etc) as well as media specialists (Starcom, Mindshare, Carat, Initiative, Mediacom).
“There can be no better illustration of the fact that TAM India’s commitment to the science of media measurement and analysis is unmatched. This goes to showcase our ability to sense market requirements and set trends for the future. We did it at ESOMAR conference in Shanghai. Now, we prove it again at World Audience Measurement (WAM),” said LV Krishnan, CEO, TAM Media Research.