Top Story


Home >> Media - TV >> Article

TAM confirms monthly ratings for select channels; moves to CPT format

Font Size   16
TAM confirms monthly ratings for select channels; moves to CPT format

TAM Media has confirmed that ratings will be released on a monthly basis henceforth. This apart, the CPT (Cost Per Thousand) format will be used for reporting the ratings for seven major broadcasters, which include STAR India, ZEE, MSM, Viacom18, Network18, NDTV, Times Television Network and BAG Films.

As is known, broadcasters have been calling for monthly release of ratings data instead of weekly data. This development puts to rest all speculations regarding the frequency of TAM ratings data.

It may be recalled that exchange4media had first reported on the possibility of TAM going monthly in its report titled ‘Is today the last day for TAM weekly ratings?’, published on July 5, 2013.

While there are mixed reactions to this news, some broadcasters believe that this is a step in right direction. However, the question remains whether the large advertisers, who were earlier insistent on weekly release of ratings, would be happy with this turn of events.

A statement issued by TAM Media states: "TAM, purely as an act of professionalism, is fulfilling and respecting its contractual duties and obligations that it is bound by with the individual broadcaster clients. This decision is basis individual client letter requests received by TAM from only specific few TV channels. Data for all other TV channels will be reported as earlier."

For the record, TAM has not released its weekly ratings data today, July 11, 2013, till the time of filing this report. Given that seven networks have switched to the monthly format, their data is not expected as of now, however, the ratings for the other networks should soon be out as TAM is contractually obligated to release weekly data till otherwise agreed on by the broadcaster. 

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...