Top Story

e4m_logo.png

Home >> Media - TV >> Article

TAM & MICA to organize workshops on channel brand strategies

18-September-2002
Font Size   16
Share
TAM  & MICA to organize workshops on channel brand strategies

TAM, in association with MICA, is organizing a programme on 'TV Broadcasting: Channel Brand Strategies'. It includes three workshops of two days each to be held on three consecutive weekends starting Saturday, 27th September. Topics for the workshops, which aim at benefiting the middle and senior management in media industry, are Channel Selling and Media Buying, Channel Research and Media Planning, and Channel Programming and Channel Marketing.

As to the objective of the programme, said Atul Phadnis, Director, S Group, TAM said, "We must appreciate different aspects and functions of media industry and understand them for our own business goals and objectives. This is the purpose of the forthcoming seminar as well. How broadcasters look at information and process it, is very different from the way advertisers and media planners look at it. It is a platform for both to understand each other's perspective - and share learning’s across industries. Besides, new national and international tools are coming in to govern the media, and it is very essential to keep abreast of them." As for MICA's participation in the seminar, he added, "MICA runs a number of professional development programmes (PDPs), and is keen on enabling the sharing of cross industry learning’s. As there is a synergy in our objective there, we decided to partner the programme."

A number of well known names form the industry would be addressing the audience. Among them: LV Krishnan and Atul Phadnis from TAM Media Research, Sandeep Tarkas and Vikram Sakhuja from Mindshare, Dr Ravi Moorthy and Ravi Kiran from Starcom Worldwide, Sunil Lulla and Abraham Thomas from SET, Soumitra Saha from Turner International India, Praveen Tripathi - Media Consultant, Dr Chandrashekhar from Dr.Morepen, Sharad Kumar from Sun TV, Partha Sinha from Zee and Piyush Chakrabotry from National Geographic.

Workshops would be held in Mumbai.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.