Top Story

e4m_logo.png

Home >> Media - TV >> Article

Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

24-June-2017
Font Size   16
Share
Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare




McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company, is now bringing alive friendships of well-known personalities from real to reel life in a brand new talk show called No. 1 Yaari in collaboration with Mindshare & Group M. Hosted by actor Rana Daggubati, the show will be aired on Gemini TV starting  June 25, 2017, every Sunday from 8:30pm to 9:30 pm.




The show brings together for the first time as guests, Tollywood stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments and play interesting games with Daggubati, while the fans will be treated to some never seen before videos and the audience, get to ask their favourite stars questions to know them better.



 



This show’s production is managed by Sprint Telefilms and is being directed by Sanjeev K Kumar, who has previously been associated with successful shows such as Jabardasth, Dhee, Cash N Kevvu Kabaddi and has won various awards for his work. Viewers will be able to catch the extended version of the episode on the VIU APP exclusively.




“No. 1 Yaari celebrates the spirit of brotherhood and friendship. Friends have always been a strong support system throughout my personal journey. Although stars are public figures, they always have a private side, which they manage to keep under wraps. It will be fun to uncover their wild sides and reveal how their friendships have shaped their uniqueness on the show,” said Rana Daggubati.




Commenting the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited, said, “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”




Expressing his opinion on the new show, Prasanth Kumar, CEO, Mindshare South Asia, said, “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It's a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger. Thanks to all our partners who have been a great encouragement in this journey.”




Commenting on the show, Vishal Kumar Maheshwari, India Country Head, Vuclip, said, “At Viu, our constant focus is to curate premium content which is engaging and entertaining for today’s digital audience. After the success of PillA & Pelli Gola, we wanted to continue with our promise of fresh and differentiated content for the Telugu Market. We are glad to partner with Mindshare and Group M for No.1 Yaari with Rana Daggubati. In this we found a property that has right combination of content that brings together the fans of Rana from across the nation and fulfills our promise to digital viuers.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...