Taj Television Ltd., will be launching Ten Sports on April 1 for the Indian subcontinent, just before the Sharjah Cup. The sports channel will have, besides cricket from Sharjah, the rights to exclusively World Wrestling Federation (WWF) telecasts, with which it hopes to tap the youth audience.
The other cricket property with Ten Sports is cricket triangular from a new venue in Morocco organised by Taj TV, international cricket from Sri Lanka, Classic matches involving India and Australia’s tour of Zimbabwe.
Ten Sports will also broadcast other sporting events like The English FA Cup, Manchester United Football, the WTA (Women’s tennis from all over the world), ATP Dubai Tennis Open, The Ryder Cup, Champions Trophy Hockey and Champions Challenge Hockey.
The channel will start as a free-to-air service and will go pay later. HMA Udyog Ltd., a Modi Group company, will distribute the channel. Ten Sports will also have a show called ‘Robot Wars’, designed for Indian kids who can fight with international robots.
The channel has signed up prominent names from the world of entertainment and sports like Raageshwari and Sanjay Manjrekar. Taj Television’s portfolio consists of Ten Sports, TV production, broadcasting solutions, remote TV production and event management.
Source: Financial Express