Surya TV has launched a slew of new programs and tweaked its programming strategy to include variety. Some of the new entrants in serials include `Opol', which replaced the slot occupied by SthreeJanmam, which came to a close. The new serial is a family melodrama aired at 7 pm on weekdays. The lead heroine of the top serial in Sun TV's Metty Oli, Gayathri, plays the lead role in this serial as well. The plot is woven around four sisters and the circumstances that surround their lives. The storyline is from a novel published by Mangalam Weekly, authored by Sudhakar Mangalodhayam. The serial is produced by Sandras Communications.
Another brand new serial is also on the cards. Titled `Chitta', the story of the serial is adapted from a currently featuring novel in the Malayala Manorama Weekly. Actress Nandhini who is better known as Kausalya in the Tamil movie industry will play the lead role. She will shortly be making her debut in the small screen through the serial, `Manaivi' (Tamil serial on Sun TV scheduled for launch on June 21, 04).
Kavyanjali, the production of Balaji Telefilms is currently being remade in Malayalam for Surya TV and is already on air, showing an encouraging response in TRPs. It has an average TRP of 10.9 and 13.43 in the C&S 4+yrs and Female ABC 15+yrs categories respectively and has been topping the charts since its launch in Surya TV. It is interesting to note that Kavyanjali has been very successful in all the languages it has been launched namely Tamil (Vijay TV), Telugu (Gemini TV) and Kannada (Udaya TV). The serial was a chart topper in all the channels it was launched. This could very well turn out to be the serial that could strongly turn the TRP tide in favour of Surya in the coming weeks.
Kavyanjali is the story of two sisters who are very affectionate towards each other and who come from a close knit, simple family. Events take a tragic turn when they get married into the same household and become bitter enemies. In most of the recent serials in Surya, the lead cast who are popular in the Kerela market, have been carefully chosen. The same holds true for Kavyanjali as well where Priya Raman and Vijayraghavan, who are popular in Kerela, play the lead roles.
The weekly comedy serial `Ettu sundarikalum njanum' launched recently has been showing a promising average TRP of 8.85 in the ABC C&S Female 15+ yrs category and an average TRP of 6.38 in the C&S 4+yrs category. Owing to the encouraging response, the serial, which was telecast only on weekends at 9.30 pm, has now been slotted on all seven days of the week at 9.30 pm.
A horror serial `Aayilam Kaavu' has also been launched recently. The serial is about a group of Nambudris who use their magical powers in evil ways. A woman, who is affected by their evil, finds a way to acquire magical powers and takes vengeance on those who had victimized her. The serial has an average TRP of 6.42 and 6.45 in the C&S 4+yrs and C&S ABC Female 15+yrs categories respectively.
Sthreehridayam, again a novel in Malayala Manorama weekly and Savaari Giri Giri, a film based show in its 75th episode are the other popular programmes in Surya TV.
Remarking on the recent rush of new serials, F J Clement, General Manager, Programming, Surya TV, said, " We have a right mix of horror, humour, and emotional melodrama in our current programming and we are confident about a maximum shift in the existing TRPs."
(All TAM figures pertain to average TRPs of the past six weeks between 25/4/04 and 5/6/04 for C&S 4+yrs and C&S ABC Female 15+yrs categories.)