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Surya TV goes interactive for new crime serial ‘Satyameva Jayate’

Surya TV goes interactive for new crime serial ‘Satyameva Jayate’

Author | Deepa Balasubramanian | Saturday, Nov 23,2013 10:43 AM

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Surya TV goes interactive for new crime serial ‘Satyameva Jayate’

Surya TV, the Malayalam GEC from Sun TV Network, has launched its first investigative thriller crime show, ‘Satyameva Jayate’.

Like an ‘action chess’ game, where each player has 30 minutes to make his moves, every episode of the serial has been designed to be an action-packed 30 minutes for the audience, where each character will get to make his or her move in the plot.

In a bid to bring in an interactive element to the show, the channel offers a chance to viewers to participate by solving each crime story as they watch it. Every crime story is spread over 40 episodes. A total of 10 crime stories will be aired, directed by 10 different directors, totalling 400 episodes. At the end of every episode, an anchor would analyse the case from various angles and generate possible suspects to help or play with the audiences’ minds to identify the criminal of that particular story.

The time control for sending SMS entries for each crime story closes in the 33rd episode. Right from the first episode, viewers can get to solve the crime story by SMSing who they think is the criminal, based on what they’ve seen up to the 33rd episode.

One winner will be selected from among the entries received, who would be introduced in the 40th episode of each crime story and given a mega prize by a celebrity. Produced by Chand V Communications, the show is aired from Monday to Saturday at 9 pm.

Commenting on the show, Saju David P, VP - Programming, Malayalam Channel Cluster, Sun TV Network said, “The name ‘Satyameva Jayate’ is inspired by a popular Malayalam Film. The name also goes with the National Emblem.”

While crime serials usually have male characters playing the primary roles, ‘Satyameva Jayate’ has a female lead. Actor Madhu is essaying the role of the Chief Minister of Kerala, who is responsible for creating a team of five members to solve the crime stories. The serial has its own ‘Queen’ in the form of Shreya, the Commissioner of Police, played by actor Lena. She is assisted by her ‘knights’ and ‘rooks’ comprising a criminal lawyer, a journalist, an investigative photographer and a crime correspondent.

David further said, “Amidst all the clutter of generic programmes in the competition channels, this interactive serial with an audience engagement is sure to be most talked about and create a huge buzz in Kerala. Like the two-way bishop strong on both diagonals of a game, we see this as a great opportunity for the channel to provide unique content as well as for the audience, who’ll get the chance to be an active participant.”

The promotional activities for the show include promos across the Sun TV Network channels, print as well as social media.

The name of the show, ‘Satyameva Jayate’, is the same as the popular talk show hosted by actor Aamir Khan aired on Star Plus some time back. So far, there have been no reactions to the similarity of the names.
 

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