Top Story

e4m_logo.png

Home >> Media - TV >> Article

Surf Excel Easy Wash ousts Airtel from top spot in BARC's list of advertisers for week 47

02-December-2016
Font Size   16
Share
Surf Excel Easy Wash ousts Airtel from top spot in BARC's list of advertisers for week 47

After claiming the top spot for past four weeks, Airtel Cellular Phone Service was displaced by Surf Excel Easy Wash at the BARC’s chart of ‘Top 10 Brands’ advertising on TV for week 47 (November 19-25) with 8712 insertions. The telecom provider slipped to the fourth spot with 7240 insertions as against previous week’s 9444 insertions.  

Vaseline Petroleum Jelly entered the chart at the second spot with 8475 insertions, moving Fogg Scent to third spot with 8329 insertions

Honor 8 returns to the list claiming the fifth spot with 6982 insertions.

Ponds Body Lotion, Colgate Dental Cream, Fogg and Brooke Bond Red Label are other three brands which appeared in the list. Ponds Body Lotion, Colgate Dental Cream and Fogg stood consecutively at sixth, seventh and eighth spot with 5863, 5842 and 5476 insertions respectively. Brooke Bond Red Label fetched the tenth spot with 5336 insertions.

GoodKnight Active Plus slipped from fourth spot to ninth spot with 5412 insertions as against previous week’s 8142 insertions. 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...