SureWaves has entered into a partnership with Asianet Cable Vision to launch Spot TV offering for cable channel advertising. SureWaves Spot TV helps aggregate viewership across various cable channels and provides flexible, transparent, accountable and easy process with proof of play to advertisers.
Cable channels across most of the markets enjoy high viewership and are being used effectively by many local and regional advertisers. SureWaves Spot TV is filling the gap of providing the cable viewership to national advertisers on single platform.
SureWaves solution is integrated with cable channel play-out system using internet and inserts advertising based on central triggers. The solution has the intelligence, tehe aggregate and distribution of the right advertising to the right places on the right channels based on advertiser requirements and integrates the functions of network management, content play-out, media planning and reporting. SureWaves Spot TV has been realised through the latest advances in Cloud Computing technologies for high scalability.
SureWaves is providing advertising and local content management solution to Asianet and will also act as sales partner for markets outside Kerala. Asianet Satellite Communications Ltd is the largest cable network services in Kerala. It is the leading services provider in the region for cable TV and internet solutions. The offering also includes bouquet of ACV (Asianet Cable Vision) cable TV channels. ACV runs a bouquet of six channels and helps reach out to more than 3 million viewers across Kerala.
Endorsing the view that SureWaves Spot TV Solution would redefine and improvise the cable channel and cable advertising business processes and provide an enhanced advertising solution, S Rajeev, Executive Vice President, Asianet Satellite Communications, said, “In a dynamic business atmosphere, the SureWaves initiative has provided us with an effective and powerful tool, which can help us improve our offering to our viewers and help provide us accountable and transparent offering to our advertisers.”
Elaborating on the role of the SureWaves Media Solutions, in building Spot TV eco-system, Raj Khare, Chairman & MD, SureWaves, said, “Spot TV offering is part of our endeavour to use latest advances in internet technologies to improve and organise non-Internet mediums. It is great to have an organisation like Asianet Satellite Communication as our founding partner. We will be expanding our offering in other states in the near future.”