SureWaves, a media and technology company working in the space of aggregating audiences on local Cable and Satellite channels across the country is strengthening its advertising sales team. SureWaves has appointed Ashish Baru as Regional Director - West to lead the business operations in the region. His last stint was with Headlines Today and he has also worked previously with Imagine TV and Zee group.
Speaking on the announcement, Mandar Patwardhan, Chief Operating Officer, SureWaves said, “We are gearing up for an exciting year ahead. Ashish comes on board with rich experience and track record in media sales and would focus on establishing our leadership position in the market. The Television Industry is in an exciting phase with growing number of cable and satellite television channels which is leading to further fragmentation of audiences and with limitations of total inventory in the 10+2 regime, we believe SureWaves Spot TV Network is a game changing technology innovation which is going to help the industry at large."
Commenting on his new role at SureWaves, Ashish Baru said, “I feel extremely privileged to be joining the SureWaves team which has created a truly unique platform for television advertisers and am excited and looking forward to creating new business opportunities."