Top Story


Home >> Media - TV >> Article

Supreme Court rejects Lodha Committee’s recommendation on ad breaks

Font Size   16
Supreme Court rejects Lodha Committee’s recommendation on ad breaks

In a relief to sports broadcasters Supreme Court has turned down only one of Lodha panel recommendations. It had recommended that all existing television and broadcasting contracts for Test and one-day internationals be reworked with new terms that allow for ad breaks only during drinks, lunch and tea intervals.  In short this was to band advertisement between overs. It also stated that a large portion of the TV screen displays the game and only a small portion display sponsors logos or other advertisements. The BCCI would have lost millions and sports broadcasters’ business models would have turned upside down had the Court upheld this recommendation.

According to reports BCCI had objected saying that reworking or modifying existing broadcasting contracts would result in "serious financial difficulties" and "heavy financial loss" for the BCCI. It also stated the game's telecast was not hampered by commercial exploitation of the event.  

The Supreme Court asked BCCI to examine the matter of the quality of broadcast keeping in mind the committee's reservations about television coverage and the omnipresence of commercial advertising. The BCCI was asked to take a ‘considered decision’ with regard to the Lodha Committee's recommendations and study the possibility of modification in existing contracts. In the end BCCI was allowed to govern its broadcasting policy and existing contracts.

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata respectively