Super Singer’s success gives Vijay TV a high

Super Singer’s success gives Vijay TV a high

Author | Meenakshi Razdan | Thursday, Jul 06,2006 7:33 AM

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Super Singer’s success gives Vijay TV a high

‘Airtel Super Singer’ on Vijay TV, the Tamil version of Channel [v]’s successful show a few years ago, is approaching its finale. Vijay TV is buoyed by the success of the show and is already gearing up for a second edition.

In an attempt to make Vijay TV a more visibly STAR Group Channel, among other things, the music talent hunt was launched on April 28, 2006. The show airs two back-to-back prime-time episodes over the weekend, the winner of which will sing to the tunes of composer Harris Jayaraj.

However, it has not been a cakewalk. The GM of Vijay TV, Ravinath Menon, explained, “Super Singer is tough to produce, and it’s done completely in-house. Our team has proved that they can make a hit show from scratch. It’s the first time we have taken reality TV to this extent. The experience is truly encouraging.”

And the show is more than meeting the expectations of the channel. “The show is progressing towards a mass hysteria. Amazing talent, compelling treatment and interactive elements” had helped the viewers connect with the show in a very big way, said Menon.

Auditions for the show were held at Chennai, Coimbatore and Madurai in April. 20 potential candidates were selected from each city. The number was whittled down to a total of 30 after several trying rounds of selections. Super Singer has now reached a stage wherein 12 finalists are walking the tight rope week after week to break into the final four of the next round. The eliminated eight will contest with each other for a wild card entry to the next level, out of which only one will join the final four – the mode of selection being viewer voting.

Viewers can register their votes via SMS, phone or vote online (Indya.com). The three-member jury comprising Anuradha Sriram, Srinivas and Unnikrishnan add glitter and expertise to the music talent hunt.

Super Singer has received an overwhelming response from viewers. While the contestants are busy singing their way into the hearts of people, the TRPs are surging by the week. There has been a consistent rise in its channel share from the time that the show was first aired on Vijay TV. Numbers suggest that viewership has doubled ever since. The show now has a claim to TRPs of 8.1 in Chennai, and an overall of 5.8 in Tamil Nadu in the female ABC 15+ years customer segment.

For the episode aired on June 24, the TRPs (ABC 4+) reached a high of 5.7 for Chennai, and 4.3 for Tamil Nadu (Source: TAM). Sterling performances by all pothunters helped the channel garner a share of 19.7 per cent in Chennai for the same audience. Riding further on the wave, the channel roped in Kollywood star Silambarasan as a special invitee for an episode.

So, will Super Singer return again next year? The former content head of STAR One, Menon, said, “We are already getting branding queries from different quarters. The next Super Singer will be bigger for viewers and brighter for advertisers.” Even as this round heads towards an interesting finale.

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