Sony Pictures Television (SPT) Networks, Asia has appointed Sunil Punjabi to lead its Indian operations – AXN Networks India. In the newly created role of Business Head, India, Punjabi is based in the company’s Mumbai office to lead its local team in all business functions, with the responsibility for the profitability for SPT’s networks in India.
Overseeing the day-to-day management of the channels, Punjabi will develop business opportunities and channel equity. He will lead the team in developing the go-to-market strategy for new channels as well as oversee the development, acquisition and production of a content mix for SPT’s networks in India. Punjabi is also charged with driving marketing strategies to grow the channel brands and to pursue further distribution opportunities. He reports to Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television, who is based in the company’s regional head office in Singapore.
“We are pleased to welcome Sunil to drive our business in India. His acumen and experience across all functions will be key assets to lead our channels to greater heights in one of Asia’s largest and most competitive TV markets,” said Ow.
Punjabi brings 12 years of well-rounded experience in the Indian media and entertainment industry across key business functions including advertising sales, marketing, theatrical exhibition, business development, production, distribution, and operations.
Punjabi joins the company from Cinemax India, where he served as Chief Executive Officer from 2010. Prior to that, he had worked at Multi Screen Media, where he was Senior Vice President for Business Development, leading the new media, mobile telephony and syndication divisions’ integration with the company’s sports and music TV channels.
He was instrumental in the formation in Fox Star Studios, the joint venture between Twentieth Century Fox and Star TV where he was responsible for business development, movie acquisitions, deal structuring, syndication and exploitation of movie rights across all media platforms. He has also worked with Fame India, Fashion TV India, and Zee Telefilms.
Sony Pictures Television Networks, Asia operates five channel brands in the region – AXN, beTV, Sony Entertainment Television, Animax, and ONE.