HomeShop18 sees the departure of its Founder and CEO, Sundeep Malhotra. He was at the helm for 9 years, during which he turned HomeShop18 into a multi-screen digital commerce platform, accessible to customers across TV, Web, and Mobile devices on a pan India basis.
“The HomeShop18 journey has been an exceptional one in many ways and for me it’s been an absolute privilege to have led the company from its inception to it being the powerful and respected brand it is today. HomeShop18 has a great team and I am sure the legacy will continue and the brand will continue to power ahead with my best wishes,” said Sundeep Malhotra.
A retail and internet sector luminary, Sundeep Malhotra, who is the Co-Chairman of FICCI’s Retail Committee, has been recognized with several prestigious awards including the “eRetail Leadership of the Year” by Indian eRetail Awards in 2014.
Sundeep Malhotra is believed to be founding a new startup in the internet content space.
Sundeep Malhotra has over 20 years of retail and FMCG experience. Prior to Homeshop18, he was the Executive Vice President Sales for PepsiCo India. Earlier to Pepsi, he had a 5 year stint with Benetton India, as their Head Sales & Marketing for the Indian subcontinent and a 10 year stint with Bata India Ltd, across the various functions of Brand Management to Retail Head.
Our typical marketing budget is usually 10 per cent of the topline spend