Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sun18 bouquet goes HD

24-October-2011
Font Size   16
Share
Sun18 bouquet goes HD

This Diwali, Sun 18 adds sparkle to television viewing by introducing three channels - Colors, CNBCTV18 Prime and History Channel in high-definition formats. With the transformation to HD, viewers can now enjoy an ultimate combination of impeccable image delivery combined with unmatched audio experience of their favourite channels.
The three channels offer a true HD 1080i picture with 5.1 Dolby digital sound, significantly enhancing the viewing experience for the viewers. To enjoy this HD experience, viewers will need to have a HD TV set and an HD set-top box from the DTH platforms such as Airtel, Dish and Videocon & Digital Cable providers like Hathway.
Colors HD and CNBCTV18 Prime HD services will be running ad free in the first phase of launch and thus audiences embracing High-Definition technology can not only now watch their favourite shows and events in high picture and sound quality but also enjoy the experience without breaks, heralding a new era of uninterrupted television viewing.
Commenting on the move, Gaurav Gandhi, COO - Sun18 North & Head - International Business, Viacom18 said, “Sun18 welcomes the addition of the 3 HD channels to its portfolio. High Definition broadcast offers a distinct & superior audio-visual experience to the television viewer and coupled with strong content from our network channels like Colors, CNBC TV18 Prime and History; it makesan extremely compelling consumer proposition. We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these 3 services available PAN India.”

 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016