Top Story


Home >> Media - TV >> Article

Sun TV to hike ad rates of Telugu channels by up to 43 pc

Font Size   16
Sun TV to hike ad rates of Telugu channels by up to 43 pc

TV broadcaster Sun TV Network Ltd has announced on the BSE website that it will increase the ad rates of its Telugu channels from April 1, 2011 onwards.

As per the announcement, the hike will apply to Telugu channels including Gemini TV ad rage from 6 per cent to 13 per cent, while for the other Telugu channels – Gemini Movies, Gemini Music, Gemini News, Gemini Comedy, Khushi – the hike will range from 9 per cent to 43 per cent, all effective from April 1, 2011. The slot fees (broadcast fees) received from content will also be increased accordingly.

It may be recalled that on February 8, 2011, Sun TV Network had informed BSE about the ad rate hikes for its flagship Tamil channel Sun TV ranging from 8 per cent to 32 per cent. The ad rates were also increased across the board for other Tamil channels such as KTV, Sun Music, Sun News, Chutti and Adhitya.

Tags BSE Sun TV

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017