Sun TV Ltd has announced that its flagship channel, Sun TV, will be a pay channel with effect from December 2, 2006. The rate for the cable operators for Sun TV will be Rs 12 per month per subscriber.
Sun TV had declared a few days back that it would be available as a pay channel for Rs 5 in CAS areas of Delhi, Mumbai and Kolkata, but would be free-to-air in Chennai. It is not immediately known whether Sun TV is going to be a pay channel in Chennai as well following the latest declaration.
Only recently Sun TV had joined DD Direct Plus, the free-to-air DTH platform from Prasar Bharati, after agreeing to pay Rs 1 crore carriage fee. After going pay, the channel will have to withdraw from the platform. When queried, Prasar Bharati spokesperson said that as per his knowledge, it had not received any communication from Sun Network.