In a significant boost to Doordarshan's proposed direct-to-home service, Sun Network has agreed to let two of its channels, including its flagship Tamil channel Sun TV, be part of DD's bouquet. Malayalam general entertainment channel Surya TV will be the other Sun Network channel to feature on the DTH platform.
Confirming the news, the Doordarshan's Deputy Director-General, Mr K. Kunhikrishnan, said the deal was finalised last week during his meeting with Mr Kalanidhi Maran, who runs the Sun Network.
The broadcaster has also been able to rope in Tamil general entertainment channel Raj TV and Malayalam channel Kairali.
DD's free-to-air DTH service, which is likely to be launched shortly, will initially offer 30 channels to its subscribers, 17 of which will be from its own stable. It is learnt that DD is also in talks with other private channels.
When DD announced a couple of weeks back that it had begun test transmission of its DTH service, industry observers had pointed out that it would do well to rope in driver channels such as Sun TV. The channel commands an over 50 per cent viewership share in the Tamil Nadu market and leads the rest by a huge margin.