Top Story


Home >> Media - TV >> Article

Sun TV Network sets Guinness World Record

Font Size   16
Sun TV Network sets Guinness World Record

Sun TV Network, headed by Sun Group Chairman Kalanithi Maran, has set the Guinness World Record for longest continuous TV camera shot ‘live’. The record attempt was telecast live on March 5, 2014 on Sun TV, clocking 23 minutes 25 seconds to celebrate the 1000th episode of the Tamizh TV serial ‘Nadhaswaram’.

This attempt involved three days of planning and preparing by the 96-member cast and crew with an entire episode filmed as a single shot with a single HD camera handled by the cinematographer, Sarath Chandar, throughout. The scenes that required a zero margin error were backed by performances by the artists, who are mostly newcomers introduced in this serial with few experienced actors.

Unlike re-recording that gets done in a closed studio much later after the editing is done, this task was executed by Sanjeev Rathan with on-the-spot background music streamed in sync with the dialogues and telecast live for the first time by any television channel in the world.

Shot in a small village near Kaaraikudi, the cast and crew had the co-operation of the residents of the entire village, Pallathur, where the episode was shot and they maintained absolute silence during the filming of the episode to control any kind of ambient noise that could reach the place of shooting.

The Guinness World Record receives more than a thousand applications a week, with fewer than 5 per cent of these ever becoming a Guinness World Records title.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi