Sun TV Network, headed by Sun Group Chairman Kalanithi Maran, has set the Guinness World Record for longest continuous TV camera shot ‘live’. The record attempt was telecast live on March 5, 2014 on Sun TV, clocking 23 minutes 25 seconds to celebrate the 1000th episode of the Tamizh TV serial ‘Nadhaswaram’.
This attempt involved three days of planning and preparing by the 96-member cast and crew with an entire episode filmed as a single shot with a single HD camera handled by the cinematographer, Sarath Chandar, throughout. The scenes that required a zero margin error were backed by performances by the artists, who are mostly newcomers introduced in this serial with few experienced actors.
Unlike re-recording that gets done in a closed studio much later after the editing is done, this task was executed by Sanjeev Rathan with on-the-spot background music streamed in sync with the dialogues and telecast live for the first time by any television channel in the world.
Shot in a small village near Kaaraikudi, the cast and crew had the co-operation of the residents of the entire village, Pallathur, where the episode was shot and they maintained absolute silence during the filming of the episode to control any kind of ambient noise that could reach the place of shooting.
The Guinness World Record receives more than a thousand applications a week, with fewer than 5 per cent of these ever becoming a Guinness World Records title.