Sun TV Network, the leading television broadcaster with a reach of more than 95 million households in India, has got into a business association with Amagi Media Labs, a leader in targeted TV advertising and cloud-based TV broadcast infrastructure.
Amagi Media Labs is expanding its offerings by adding new HD channels of Sun TV Network to its bouquet of channels offering targeted advertising solutions namely, Sun TV HD, KTV HD, Sun Music HD, Gemini TV HD, Gemini Movies HD, Gemini Music HD, Udaya TV HD and Surya TV HD, to help advertisers reach out to the niche Southern India audience.
All HD channels from SUN TV network carry the same content as their SD counterpart. Using Amagi's technology, SUN TV network will monetize HD feed by separating HD feed from SD feed, for which Amagi will have exclusive rights to sell.
Sun TV (SD) is leading the Tamil GEC channels and garners over 1 billion impressions every week with close to 90% reach across Tamil Nadu. Sun TV HD has 40% viewership in Chennai, 17% in Bangalore and 43% in the remaining state.
KTV is a 24-hour Tamil movie television channel featuring Tamil films. KTV HD has 37% viewers from Chennai, 15% from Bangalore and 48% from the rest of Tamil Nadu.
Sun Music is a 24-hour music channel that features popular Tamil film music. Sun Music HD has 32% viewers from Chennai, 2% from Bangalore and 66% from the rest of TN.
Gemini TV is the leading Telugu television channel which is part of the Sun TV Network. The channel’s programming includes big ticket fictions, films, film-based programs, and game shows. Gemini TV HD has 6% viewers from Hyderabad, 92% from rest of AP and 2% from Bangalore.
Amagi offers geo-targeted advertising solutions in 23 channels across 26 markets in India.