Top Story


Home >> Media - TV >> Article

Sun TV joins hands with Astro to provide DTH services

Font Size   16
Sun TV joins hands with Astro to provide DTH services

The Sun TV group has forged a joint venture with the Malaysia-based Astro All Asia Network Plc to provide direct-to-home services in India. The entities believe that they would be able to provide these services in the second half of 2007.

A prepared statement from Astro informed that under the agreement, South Asia Entertainment Holdings Limited (SAEHL), a wholly owned unit of Astro, would acquire 20 per cent stake in Sun Direct TV Pvt. Ltd for 166 million dollar (nearly Rs 747 crore). Under the existing Indian media regulations for foreign investment in DTH, this is the maximum permissible stake that can be acquired.

The new venture aims to provide direct-to-home satellite TV services in India. The joint venture’s peak funding is estimated to be $670 million and will be incurred over the first five years of operations, through a mix of equity and debt capital. The annual cash flow is expected to become positive in the sixth year of operations.

Astro will fund the acquisition through its existing debt facilities of $300 million or through new alternative borrowings.

The statement further added, “DTH services would be offered utilising satellite transponders on INSAT 4B, which was launched in March 2007.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign