The launch of Kalaignar TV has brought in new dynamics in the Tamil Nadu television space. Channel shares for the first week since the launch of the DMK-backed channel shows that t has indeed made a mark in the C&S households in the state. However, market leader Sun TV still leads on the viewership numbers by a huge margin.
According to TAM figures for the week September 16-22, Sun TV is well ahead of the competition. While Sun TV’s channel share for CS 4+ audience stood at 48 per cent, K TV, the movie channel from the Sun Network stable, retained the second spot with 18 per cent market share. Kalaignar TV trailed behind with a 13 per cent channel share.
This apart, TAM figures put Sun TV’s five programmes among the top five in the Tamil television space. While the channel’s soap ‘Kolangal’ touched an impressive 21.58 TVR on September 20, the Rajnikanth-starrer blockbuster ‘Padayappa’, aired on September 16, touched 19.66 TVR. Other programmes in the top five chart were ‘Anandham’ with 18.84 TVR, ‘Arasi’ with 17.69 TVR, and ‘Megala’ with 16.31 TVR. All these are Sun TV’s programmes.
Meanwhile, Kalaignar TV is pinning its hope on mega serials. The channel has roped in some high profile production houses including Annamalai Film Production, Sivaji Productions, popular film producer and director Abavanan’s production house Srimalar Arts, Pyramid Sai Meera Productions, AVM, Kavithalaya Productions, which is owned by veteran director K Balachander, and Mumbai-based production house Pey EM.
Film producer A M Rathinam, who has produced some hit movies under his Surya Movies banner, has also entered television with his mega serial ‘Pudhumai Pengal’ on Kalaignar TV.
Battle royale for eyeballs begins in Tamil Nadu