Another Tamil game show is all set to air, this time on leading Tamil entertainment channel Sun TV. Starting November 26, the new show from Radaan Mediaworks is slotted for Saturdays and Sundays, in the 9-10 pm time band. The show will be called ‘Thanga Vettai’ (Gold Hunt), and the anchor is none other than popular Tamil actress Ramya Krishnan.
The producers shared that the format would feature a family, anchor Ramya, the audience, and the yellow metal of allure, gold. The contest ingredients will include knowledge and luck, and the prizes, as one would guess by the name, will be in gold.
Why gold? Said Roy Joseph, COO, Radaan Mediaworks, “Well, it’s simple. In South India, especially in Tamil Nadu, this is one thing that people have had a bond with. Here, one is never too old for gold. From children to the aged, gold has been a treasured asset. From ceremonies to celebrations, from purchasing it to gifting it, it’s gold that has been in the limelight.”
The simulcast version of ‘KBC2’ airs on Vijay TV on Fridays, Saturdays and Sundays, in the 9-10 pm slot. This will pit it in direct competition for eyeballs on Saturdays and Sundays with ‘Thanga Vettai’ from November-end, and the new show promises a more regional flavour with the Tamil actress anchoring it, and with its format.
Recently, Jaya TV had also announced its live game show with actress Meena as anchor. The channel already has a successful show in ‘Jack Pot’, hosted by another actress, Khushboo. Vijay TV’s second game show, ‘Vasool Rani’, targeted at women, is already on air.
Being on Sun TV, ‘Thanga Vettai’ has the distinct advantage of airing on the market’s leading channel.