Top Story


Home >> Media - TV >> Article

Sun Networks plans to go pay by 2003

Font Size   16
Sun Networks plans to go pay by 2003

The Kalanithi Maran-controlled Sun Network, which owns a bouquet of nine regional language channels, is planning to go pay by early 2003. Its Telugu language channels - Gemini TV and Teja TV would go pay by September or October with the rest of the Sun channels following suit in six months time.

Sun Network has nine satellite channels in its portfolio - Gemini and Teja for the Telugu audience, Sun TV, KTV and Sun News for Tamil viewers, Udaya, Ushe and Udaya News in Kannada language and Surya TV in Malayalam. It also runs a cable channel SCV (Sumangali Cable Vision).

According to sources, the company is confident that even if a cable operator refuses to comply, another will take his place as its channels are very popular. It does not expect any churning despite its nearest rival ETV being a free-to-air channel.

According to industry sources, Gemini has over 50 per cent share in the Rs 120-crore TV ad market in Andhra Pradesh, while Sun accounts for around 80 per cent of the Rs 200-crore TV ad market in Tamil Nadu.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.