With the cost of acquiring television rights of films becoming prohibitively expensive, several media houses are entering into film production. The latest such venture is that of Sun TV Network, one of India’s largest media and entertainment networks, which has announced its foray into film production through its new subsidiary, Sun Pictures.
Sun Pictures will produce films in the four southern languages of Tamil, Telugu, Kannada and Malayalam, and has signed contracts with leading artistes, directors and music directors.
A release issued by Sun TV stated: “The new venture will open new revenue streams for the company in addition to increasing the size of its vast movie library.”
However, Sun did not disclose any financial details regarding this venture. Repeated attempts to elicit a comment from the Sun TV spokesperson also did not yield any results.
Sun TV Network, which operates 20 channels in Tamil, Telugu, Kannada and Malayalam languages and is licensed to operate 44 radio stations across India, has now added film production to its operations.