Top Story


Home >> Media - TV >> Article

Sun Network to launch entertainment channel Aditya TV today

Font Size   16
Sun Network to launch entertainment channel Aditya TV today

Aditya TV, the fourth Telugu channel from the Sun Network, will start beaming from 8 AM on Saturday, April 9. Aditya TV will position itself as an entertainment channel targeted at the youth and the family. The South Indian television behemoth already has Gemini TV, movie and infotainment channel, Teja TV, and a news channel, Teja News.

Speaking to exchange4media, a senior official with the network said, "Andhra audiences are viewing the channel's test transmission today. The launch will be from 8 AM, and coincides with the Telugu festival day of Ugadi."

Earlier this year, it was announced that the new channel would line up content from leading production houses like Balaji Telefilms, Radaan Mediaworks and Yantra Media. The launch of Aditya TV follows Sun's launch of Malayalam channel Kiran TV in January, and the next launch from the stable is expected to be in Kolkata, in the form of a Bengali channel named Surjo.

As reported by exchange4media, Asianet is launching its Music-cum-Lifestyle channel in Malayalam called Asianet Plus this month. With the bulk of its programming being Music-based in four languages, namely English, Hindi, Tamil and Malayalam, industry watchers say that the channel will try to woo viewers from SS Music, besides competing with Kiran TV. SS Music is currently engaged in setting up a production center in Cochin, as part of its plans to cover all of South India extensively.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.