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Sun Network to launch 24-hour children’s channel on April 29

Sun Network to launch 24-hour children’s channel on April 29

Author | exchange4media Chennai Bureau | Friday, Apr 27,2007 9:11 AM

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Sun Network to launch 24-hour children’s channel on April 29

Sun TV will be launching its 24-hour children’s channel Chutti TV on April 29 after a month-long on-air promo. Chutti TV would be the only exclusive Tamil children’s channel designed around the lives, loves, hopes and the sense of fun of children. The target audience of Chutti TV is children in the age group of two to 14.

The programmes on Chutti TV include premium action cartoons like ‘The Adventures of Jackie Chan’, a comic series based on the superstar himself; the TV series `Godzilla’; the hilarious action comedy ‘Stunt Dawgs’; and the wisecracking blockbuster hit series ‘Men in Black’; among others.

The USP of Chutti TV is the fare international shows, all of which would be adapted in Tamil and nuanced with a local flavour, rather than the ‘dub and run’ strategy with regional language feeds that is generally followed by children’s channels.

Audiences can also expect to catch the biggest talent hunt in South India, ‘Kids Khiladees’; the comedy show ‘Chutti Looti’; the rock-and-roll ride shows like ‘Galata Katcheri’ and ‘Chutti Chat’; on-the-spot challenge shows like ‘Chutti Challenge’; phone-in shows like ‘Hello Chutti’; a high-energy ‘Chutti Mandram’ where children and parents would debate on child-parent issues in a lighthearted manner; and ‘Chutti Topper’, a career guidance to pilot the path of children into their future.

Tags: e4m

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