The Sun Network is partnering the Richard Gere-Parmeshwar Godrej founded ‘Heroes Project’ to spread awareness on HIV/AIDS. An entertainment event was held on October 22 at Hyderabad, titled ‘A Time for Heroes’, as a launching pad for a sustained media and societal leaders programme. The star-studded show will go on air on Sun group channels on December 1, the World Aids Day.
In a statement, Kalanidhi Maran, CMD, Sun Network, said, “The Heroes Project’s idea of a mass media campaign coupled with a societal leaders programme will go a long way towards positively influencing people to alter behaviour and eradicate the stigma and discrimination associated with the disease. We are proud to be part of this event and hope it marks a new chapter in the battle against the disease.”
The Sun group’s strength across four South Indian languages – Tamil, Telugu, Kannada and Malayalam – will come into play in reaching out to people across the South. Earlier this year, the Sun group channels had tied up for the Filmfare South Awards, also a property involving all four regional languages.
Union Minister for Information and Broadcasting, Jaipal Reddy, inaugurated the event, and dignitaries included Andhra Pradesh Chief Minister Dr Y S Rajashekkar Reddy.
‘A Time for Heroes’ was a platform around which the entertainment community from Andhra Pradesh, Tamil Nadu, Kerala and Karnataka came together in a mix of song and dance, interspersed with HIV related messages, according to the organisers.
Hollywood star Richard Gere, Co-Chair, Heroes Project, said, “Events provide a great platform as they not only generate momentum overnight but also provide an opportunity to bring together various sections of the society, for example, entertainment, media, business, NGOs and the general public.”
The line-up of South Indian stars at the event was impressive – Kamal Hassan, Chiranjeevi, Sania Mirza, Nagarjuna, Amala, Prabhudeva, Venkatesh, Prashanth, Sada, Mahathi, Suresh Gopi, Venu Madhav, Chimbu, Dr Rajshekar, Vikram, Sandhya, Sarath Kumar, Radhika, Revathi, etc. Composer Illayaraaja’s specially crafted anthem saw all the stars lend their voice in the fight against HIV/AIDS.