Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sun Network hikes ad rates of Gemini, Udaya and Surya channels

08-December-2009
Font Size   16
Share
Sun Network hikes ad rates of Gemini, Udaya and Surya channels

Two weeks after announcing tariff revision for its flagship channel Sun TV, Sun Network has increased the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels. The new rates would come into effect from January 1, 2010.

The hike for Sun Network’s Telugu channel Gemini TV would be between 6 per cent and 16 per cent, while that of the Kannada channel Udaya TV was up to 10 per cent. Tariff for certain programmes of Malayalam channel Surya TV has been increased up to 5 per cent.

This apart, slot fees (broadcast fee) received from content producers have also been increased accordingly.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean