Top Story


Home >> Media - TV >> Article

Sun Network hikes ad rates across channels

Font Size   16
Sun Network hikes ad rates across channels

Sun Network, one of the largest media houses in India operating satellite television channels in all four South Indian languages, has announced an increase in its advertisement rates, with effect from February 1, 2008.

The Kalanidhi Maran-promoted media group issued a release to the Bombay Stock Exchange (BSE) announcing increase in ad rates for all its channels, ranging from 3-30 per cent. Ad rates for its flagship Tamil channel Sun TV are up by 10-21 per cent; up by 15 per cent for its Telugu channel Gemini TV; 10-20 per cent for its Kannada channel Udaya TV; and an increase of 3-13 per cent for its Malayalam channel Surya TV.

For two programmes of Sun TV whose TRPs are extremely high, the hike in ad rates is over 30 percent. For the Group’s other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II and Kiran, the increase in advertisement rate ranges from 10-25 per cent. Simultaneously, the slot or broadcast fees received from content producers has been increased proportionately, with effect from February 15.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers