Sun Network, one of the largest media houses in India operating satellite television channels in all four South Indian languages, has announced an increase in its advertisement rates, with effect from February 1, 2008.
The Kalanidhi Maran-promoted media group issued a release to the Bombay Stock Exchange (BSE) announcing increase in ad rates for all its channels, ranging from 3-30 per cent. Ad rates for its flagship Tamil channel Sun TV are up by 10-21 per cent; up by 15 per cent for its Telugu channel Gemini TV; 10-20 per cent for its Kannada channel Udaya TV; and an increase of 3-13 per cent for its Malayalam channel Surya TV.
For two programmes of Sun TV whose TRPs are extremely high, the hike in ad rates is over 30 percent. For the Group’s other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II and Kiran, the increase in advertisement rate ranges from 10-25 per cent. Simultaneously, the slot or broadcast fees received from content producers has been increased proportionately, with effect from February 15.