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Sun keen to join DTH Platform

12-July-2002
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Sun keen to join DTH Platform

Sun Network, which owns a bouquet of nine regional language channels, is open to the idea of joining the Direct-to-Home (DTH) platform, but has not made an application for it yet. This assumes significance as there’s talk of a third broadcaster applying for DTH, after Star-backed Space TV and the Zee group made their application.

According to sources in Sun Network, there are some problem areas for broadcasters in the DTH norms such as the 20 per cent sectoral cap. On the basis of that the network has adopted a wait and watch policy. However, it is indicated that Sun is interested in DTH like other major broadcasters.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.