DTH service provider Sun Direct TV, a joint venture between the Maran family and Malaysia’s Astro Group, has expanded its services to North India with the launch of its DTH service in Delhi and the National Capital Region (NCR) on October 22 as part of its pan-India service launch.
Sun Direct DTH service is available at an inaugural offer of Rs 999 for a 10-month subscription with an additional Rs 1,000 as installation/ activation charge. This offer includes free set-top box and dish.
Sun Direct is the first to adopt the advanced MPEG4 technology, offering better compression and signal quality, claims the company. Package prices start from Rs 99 per month. Sun Direct also claims to be the first and only DTH service provider to give over 130 channels.
Tony D’Silva, COO, Sun Direct, said, “Our DTH signals have been beaming across the country since we launched our services last December. Today, we take pride in saying that we have changed the pricing dynamics of the DTH industry and have set new benchmarks. Sun Direct’s packages are customised in such a way that the subscriber pays only for what they see. Our vision is to make DTH truly a common man’s product, and our services and bouquet of packages are value for money.”
Earlier in September 2008, the company had launched its services in Gujarat, Rajasthan, Himachal Pradesh, Punjab and Haryana.