Top Story


Home >> Media - TV >> Article

Summer begins for Disney with ‘Lose Control’

Font Size   16
Summer begins for Disney with ‘Lose Control’

Disney Channel has launched a campaign ‘Lose Control’ to support its summer programming. Disney has planned this block in the 4-8 pm time band. Beginning April 16, the campaign will also include a contest, which will go on air daily on the channel. The creative of the campaign has been handled by Contract.

Nachiket Pantvaidya, Executive Director, Programming and Production, Walt Disney Television International (India), explained that to capture the summer mood, the channel has launched an integrated campaign, the properties of which would be seen both on-air and off-air. He said, “We have a series of below-the-line and above-the-line activities like school contact programmes across 12 cities, outdoor activities in 16 cities, road shows and cable activity across 20 cities, and all of these are focussing on ‘Lose Control’ — the contest and the shows.”

He added, “The main purpose of the campaign is to tell children to have fun on our channel. In the contest, the children have to identify which of the characters in Disney is losing control in the 4-8 pm time slot. Three lucky winners will get an opportunity to go to Disneyland, Hong Kong, along with a guardian and will have other exciting prizes. The contest will go on for eight weeks.”

On the content front, Pantvaidya pointed out that a new show will be soon coming on air but denied giving more details about it at the moment. He also divulged that the channel is ready with fresh episodes of ‘Vicky & Vetal’ in the summer slot.

‘Dhoom Machao Dhoom’, ‘Akkad Bakkad Bambey Bo’, ‘Recess’, ‘Art Attack’ and movie series of ‘Hanuman’ are the other properties in the summer block.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...