The ball has been set rolling for the launch of Star's 24-hour Bengali news channel. Media Content and Communications Services (MCCS), the 76:24 joint venture between ABP Group and Star Group that owns the Star News channel, has sought permission for uplinking its proposed Bengali news channel. Suman Chattopadhyay, Executive Editor, Anandabazar Patrika is tipped to be the Content Head of the Bengali news channel, when it takes off sometime next year.
After acquiring 76 per cent control over Star News, ABP is now all set to re-enter the television space with its own identity. According to informed sources, the top brass of Star group and ABP are currently working out the nitty-gritty of the channel including the crucial issue of branding. It is learnt that talks are on for use of the ABP logo on the proposed Bengali news channel in view of the fact that Anandabazar Patrika is a well-known brand in eastern India as well as among the Bengali diaspora all over the country and abroad.
While ABP officials are tightlipped, one of the names being considered is 'Star Khabar', it is learnt.
Chattopadhyay has been with Anandabazar Patrika for over 20 years and has played a key role in taking the No. 1 Bengali daily to new heights. For this veteran print journalist, this foray into television news would certainly be a challenging assignment.