Top Story

e4m_logo.png

Home >> Media - TV >> Article

Suman Chattopadhyay of ABP tipped to head proposed Bengali news channel of Star News

11-November-2004
Font Size   16
Share
Suman Chattopadhyay of ABP tipped to head proposed Bengali news channel of Star News

The ball has been set rolling for the launch of Star's 24-hour Bengali news channel. Media Content and Communications Services (MCCS), the 76:24 joint venture between ABP Group and Star Group that owns the Star News channel, has sought permission for uplinking its proposed Bengali news channel. Suman Chattopadhyay, Executive Editor, Anandabazar Patrika is tipped to be the Content Head of the Bengali news channel, when it takes off sometime next year.

After acquiring 76 per cent control over Star News, ABP is now all set to re-enter the television space with its own identity. According to informed sources, the top brass of Star group and ABP are currently working out the nitty-gritty of the channel including the crucial issue of branding. It is learnt that talks are on for use of the ABP logo on the proposed Bengali news channel in view of the fact that Anandabazar Patrika is a well-known brand in eastern India as well as among the Bengali diaspora all over the country and abroad.

While ABP officials are tightlipped, one of the names being considered is 'Star Khabar', it is learnt.

Chattopadhyay has been with Anandabazar Patrika for over 20 years and has played a key role in taking the No. 1 Bengali daily to new heights. For this veteran print journalist, this foray into television news would certainly be a challenging assignment.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...