Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sudhanshu Vats, Group CEO, Viacom18, appointed Chairman of IBF Credit and Collections Committee

11-March-2016
Font Size   16
Sudhanshu Vats, Group CEO, Viacom18, appointed Chairman of IBF Credit and Collections Committee

The Indian Broadcasting Foundation today, announced the appointment of Sudhanshu Vats, Group CEO, Viacom18, as the Chairman of the IBF Credit and Collections Committee & Co-Chairman of the joint IBF- AAAI Sub-Committee.

IBF in association with AAAI (Advertising Agencies Association of India) had formed a joint credit collections committee which scrutinizes, regulates and evaluates the credit worthiness of the advertisers active through AAAI member advertising agencies on IBF member channels. It plays a pivotal role in dispute resolution between channels and agencies vis-a-vis advertisers.

Sudhanshu Vats, Group CEO, Viacom18, who is also an IBF Board member stated, “I am delighted to have been entrusted with this responsibility. Strengthening our relationship with the advertisers would be our goal and I look forward to introducing newer mechanisms in line with the global standards, to normalize the revenue mechanisms for all parties.”

The outgoing Chairman  I Venkat mentioned “I know Sudhanshu would bring his ethos and greater clarity in the functioning of the Committee. I am thankful to all the members for their support and  their valuable contribution and also to Ashish Bhasin , the Co- Chairman of the Committee,

AAAI  who helped me conduct these meetings in a more organised and transparent manner”.

Speaking on Mr. Vats appointment, IBF President Uday Shankar says, ''Both Mr Vats and Mr Venkat have been valuable colleagues in the IBF Board and both deserve admiration and appreciation for taking up the task of revamping the broadcaster's ad revenue flow. I am sure Sudhanshu will bring greater efficacy and democracy to the functioning of the Committee.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow