Top Story

e4m_logo.png

Home >> Media - TV >> Article

Subhash Somani joins Shemaroo Entertainment as Head of DTH business

10-February-2017
Font Size   16
Share
Subhash Somani joins Shemaroo Entertainment as Head of DTH business

Shemaroo Entertainment Ltd, one of the leading content houses, has appointed Subhash Somani to head its DTH business. Prior to joining Shemaroo Entertainment, Somani was working for Videocon d2h as Senior Manager – Content. In Shemaroo Entertainment, he will be responsible for driving the scale of business to the next level. He will primarily look into Content Strategy, Business Development, and Revenue. Also, he will lead and manage strategic partnerships with broadcasters/studios, and will play key role in new initiatives and launches.

Subhash Somani has over seven years of experience in diverse roles in the Media and Entertainment sector. In his last tenure with Videocon d2h, he was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.

Hiren Gada, Director, Shemaroo Entertainment, said of the appointment, “We are thrilled to have Subhash lead the way for our DTH business. He is part of the DTH industry since its nascent stage and has a deep understanding of the market. With the addition of new perspective and experience on the team, we believe, we will be able to leverage the platform to the fullest.”   

Subhash Somani said, “It’s a delight to be part of Shemaroo Entertainment and head the DTH business. Now, when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in partners and consumers. We are at the cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe the sky is the limit.” 

Shemaroo Entertainment Ltd recently forayed into the DTH business and today, stands among the leading players in the industry. The company has tied up with all DTH players, including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a bouquet of VAS services on all the major DTH platforms covering multiple genres. These offerings range from devotional services like iDevotion and Sajda to special services such as Miniplex and Sadabahar Hits tailored to fulfil the needs of Bollywood buffs. It also includes regional services such as Relamchhel and Punjabi Tadka.    

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems