Integrated Network Solutions (INS) launched in 2013 by Viacom18 has grown swiftly in the two years. The business unit has 13 large format properties in the music and entertainment space with its 207 on-ground events. Live Viacom18 , it’s division, has entered a new phase in 2014 where it plans to amplify brand experience by leveraging the strengths of the network while engaging 20 million people on the digital platform and a further 75 million on television.
Jaideep Singh, SVP and Business Head, INS says, “ At Viacom18 we believe that the future of entertainment is engaged entertainment. While in 2013 we built a strong foundation, we spent 2014 scaling up our properties. Our focus has been to bring engaged entertainment to the people no matter where they are, where they are from and what their preference in genre. Thus we are taking our properties to tier 2 markets, to clubs, to colleges amongst others. It’s exciting times at Viacom18 and we believe in 2015, LIVE entertainment will grow at an even more rapid scale.”
Some of the properties that they started in 2013 include Chuckle festival, Kid’s Choice Awards, Sangeeth Sanman, Bollyland, Emerge, VH1 Supersonic, Xtreme and Spotlight. Singh also says that they have doubled their growth since last year and are expected to breakeven during the end of this fiscal year. They will also be launching a new app for Supersonic soon.
He further spoke about the partnership with Vivo and looks to more such brand tie-ups that can make use of the power and strength of the entire network. “Viacom18 is doing path-breaking work in the brand solutions space. Vivo has a global partnership with Viacom and this is our first case study in terms of how INS can offer end-to-end brand launch solutions to a client,” he said.