Top Story


Home >> Media - TV >> Article

Still and Still Media Collective forays into TV production

Font Size   16
Still and Still Media Collective forays into TV production

Amritpal Singh Bindra and Anand Tiwari the dynamic duo behind Still & Still Media Collective, one of the reputed content creators across web, films and advertising, are all set to foray into television production with Still and Still Out of the Box. With a focus on creating original and innovative content for the television audience, the young media entrepreneurs are all set to begin shooting their first TV show titled ‘Gabru’, which will be aired on Discovery’s new Hindi GEC Discovery Jeet. The duo, known for their popular web series Bang Baaja Baaraat, Girl in the City,  and Official Chukiyagiri, have recently made their way into film production with Love Per Square Foot, in association with Ronnie Screwvala’s RSVP.

Speaking on the launch of their new vertical, Amritpal Singh Bindra, Co-Founder of Still & Still Media Collective, said, “At Still and Still Media Collective, we aspire to create high quality content that engages and entertains audiences across the board. With Still and Still OTB we’re excited to bring our philosophy of disruptive and innovative content to the powerful medium of television.”

Anand Tiwari, Co-Founder of Still and Still Media Collective, said, "After our success in digital and our foray into film, we look forward to bringing credible content to the Television space. Our maiden production Gabru is about the evolution of hip hop in India and is the first of its kind on Indian premium television. “

Gabru revolves around the lives of three distinct protagonists – Gaurav Singh aka MC Money, Bani Khurana aka Queen B and Sarfaraz Khan aka ‘Surf’. The story deals with the trials and tribulations of a Punjabi Hip Hop King, who at the peak of his career, faces a threat from a rival rapper, who also happens to be his ex-flame.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...