Top Story

e4m_logo.png

Home >> Media - TV >> Article

Starsports.com attracts 6.8 lakh viewers on IPL player auction streaming

20-February-2014
Font Size   16
Share
Starsports.com attracts 6.8 lakh viewers on IPL player auction streaming

Video streaming of Pepsi IPL 2014 on Starsports.com got off to a rousing start with the multi-sports digital service delivering a reach comparable to what Sony Six delivered last year with the telecast of the 2013 Pepsi IPL player auction. Streaming of the action from the 2014 Pepsi IPL player auction on Starsports.com attracted as many as 6.8 lakh visits over two days. These numbers were delivered despite a five-minute delay in the service.

Last year’s IPL auctions on Sony Six delivered a reach of 4.04 lakh viewers, with an average time spent of 25 minutes in the male SEC ABC 15+ demographic. In comparison, Starsports.com reached 3.87 lakh viewers with an average time spent of 31 minutes each on the web.

Ajit Mohan, EVP and Head, New Media, STAR India said, “We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. The Indian consumer is evolving fast and more and more consumers want to catch action while on the move. We are convinced that this year, the mobile screen is where the action will be for IPL.”

The highest growth in traffic was seen in the first session of the auction on February 12, when marquee players such as Yuvraj Singh and Kevin Pietersen were being sold. The traffic peaked at 3:00 pm on February 12. Almost 60 per cent of the traffic was from sports fans in the age group of 18-24 years, and almost all of the traffic was in the coveted male demographics.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.