Stars from the Tamil silver screen continue to rule the roost, lending themselves to the small screens even more than they usually do, on Diwali day. If it isn’t films, its film-based programmes that will compete with each other for the attention of the audience.
While Hollywood blockbuster ‘Mrs Doubtfire’ will air in Tamil on Vijay TV, Jaya TV has decided to cash in on a recent release, ‘Chidambarathil Oru Appasamy’, which is still running in theatres. ‘April Mathathil’ on Raj TV, and ‘Vallarasu’ and ‘Pandian’ on Raj Digital Plus, will represent the network’s film challenge, while Sun TV is expected to air ‘Vasool Raja MBBS’ and ‘Sullaan’.
In tune with the success of event-based programming in the past, Jaya TV will telecast Illayaraaja’s concert, Raj TV will air Star Night, while Vijay TV will air a musical concert with S P Balasubramaniam and Chitra.
While the schedule of the shows is being kept under wraps by some of the channels, the overall formula shows little sign of change, except for the events. Raj TV will air one more event – ‘Nagaichivai Thiruvizha’ – a day before Diwali.
An overlapping melee of stars are also set to make an appearance in the form of interviews and ‘differently’ packaged shows. Vijay TV has lined up a Vijay show shot in Sivakasi, besides shows with Vikram, Surya, Ravi, and Asin.
Jaya TV also has Vikram, Surya, and Asin, in addition to Shreya, Navya Nair, Gopika and a ‘Tollywood’ couple in Nagarjuna and Amala. Raj TV also has interview-format shows with Vijay, Surya, Vikram and Gopika. Little surprise this, considering that most of the stars have Diwali releases or other recent releases to promote.
Besides these, there is the staple of debates that have become a part of festivities for households – Dindigul Leoni and Solomon Pappiah are among the fixed assets of festive programming here.
One media planner from Chennai, said, “Everyone has two films, two reviews. It seems to be a very subdued Diwali as far as programming goes. There is nothing spectacular though there are some new elements that have come in.”
Channel sources, though, promise that the promos and the shows would be anything but subdued. A tad familiar, perhaps, but a rocking, starry, Diwali fare nevertheless, on Tamil channels on November 1.