Top Story


Home >> Media - TV >> Article

StarOne seeks custodian for Rs 10-12-cr creative business

Font Size   16
StarOne seeks custodian for Rs 10-12-cr creative business

STAR India’s latest offshoot, StarOne, is on the lookout of a creative agency. In the course, the network has called for a creative pitch. For the record, O&M currently handles the creative responsibilities of the other brands of STAR India. However, the StarOne account is pegged at Rs 10-12 crore.

While STAR officials were not available for comment on the issue, industry sources informed that the channel would approach three to four agencies for the pitch. Of these, one would be O&M. Sources also informed that a reason why STAR India wanted a separate agency for StarOne was that the network wanted the forthcoming entity to be entirely independent on itself.

StarOne is targeted at the premium Hindi youth audience. The channel is working at programming that would be a complete alternate to the current STAR Plus content line-up. Aimed at the younger audience, this channel would offer the kind of programming that STAR World offers.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India