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Star World plans broadbase programming for new season

01-October-2007
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Star World plans broadbase programming for new season

Star World has lined up a series of new shows and new seasons for the month of October. Crimes series ‘The Black Donnellys’, offbeat comedy show ‘The Knights Of Prosperity’, a new sci-fi series ‘Eureka’ and detective drama ‘The Closer’ will be showcased as part of the channel’s new initiative to strengthen its performance.

Speaking on the new initiative, Prem Kamath, Vice President-Marketing and Communications, STAR India Pvt. Ltd, said, “Our focus has always been to provide our viewers with the best and latest of English entertainment. With the objective of broad-basing our programming, this October, Star World presents its ‘Essential Afternoon’ and ‘Men at 11’ properties, wherein we will showcase a host of action and thriller-based shows post 11 pm, and shows like ‘Fashion House’ and ‘Bold and the Beautiful’ in the afternoon slot.”

The new crime series ‘The Black Donnellys’ will premiere on October 6 at 10 pm. On October 11, the channel will showcase an offbeat comedy ‘The Knights of Prosperity’, and ‘Kelsey Grammer Presents: The Sketch Show’ in the time slot of 8 pm and 8.30 pm respectively. The other new shows like ‘American Inventor’, ‘Eureka’ and ‘The Closer’ will air on October 21 at 9 pm, October 24 at 8 pm and October 28 at 10 pm, respectively.

On the strategy that will drive these shows in getting better TRPs, Kamath explained, “Star World has always believed in showcasing the best from around the world, and these shows are in keeping with the same philosophy. And we are confident these shows will be well received and do extremely well.”

The marketing and other promotional activities undertaken by the channel includes a combination of on-air, off-air and PR activities.

On the expectations from these shows, Kamath commented, “Just as Star World has been No.1 this week among our core TG, we expect the new initiatives to significantly strengthen the channel’s performance.”

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