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Star World flags off third season of 'Koffee with Karan'

Star World flags off third season of 'Koffee with Karan'

Author | Khushboo Tanna | Monday, Nov 01,2010 8:49 AM

Star World flags off third season of 'Koffee with Karan'

Star World is bringing back one of its more popular talk shows, ‘Koffee with Karan’. The show, which is in the third season, will start airing on November 7th 2010 from 9 pm. The one hour episode will be telecast on Sunday and it will have ample repeats over the weekdays as well.

Sanjay Gupta, COO, Star India, said that while the episode will debut on Star World, there will be repeats on Star Plus and Star One as well so that more viewers can tune in to the show.

Nescafe is the presenting sponsor of the show while it is powered by Idea.

In a press note, Uday Shankar, CEO, Star India, said, “Star World is delighted to bring an all new season of its highly celebrated show – Koffee with Karan. This show, which is about a very personalized conversation between Karan and his guests, has achieved cult status and has dominated prime time. The signature of the show remains Karan’s inimitable style and the personal touch and we are sure that the third season will garner even more success for Star World.”

Anupam Vasudev, Executive Vice President, Marketing and Communications, Star India, said that the channel will also have a marketing campaign around this show that will involve television ads, radio ads and activity on the digital medium.



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