Star Utsav, free-to-air Hindi GEC arm of STAR India, has got a new refreshed look. The channel is all set to entice the viewers by this new offering. Star Utsav will launch a new channel logo graphic along with the launch of Mahadev at 7pm on January 12, 2015. Star Utsav’s brand new refreshed logo is in line with STAR India’s Crystal Ruby star.
Changing from the current programming schedule of six days a week, the channel will now be available to the viewers for the entire week. Seven days of added entertainment infused with existing show line-up of entertainment. Star Utsavs’ seven days a week programming format is the first of its kind in the history of Indian television industry.
The refreshed look of Star Utsav channel is aimed at taping and engaging the rural corners, while keeping at pace with the urban audience. Star Utsav is also known as the ‘King of Middle India’ because of its reach in every nook and corner of the country, and its affordability. Catering to primarily the women audience, the channel’s new arrangement is in sync with a schedule designed to mirror the daily routines of its viewers.